“We really think the BluePrint brand, going after the younger consumer's lifestyle, is a great brand for us to win the multiple categories and the whole raw category, raw yogurt, bars, snacks etc.” We think if we get 9 million moms a month that hit our Earth's Best website and to tie in with that with them after they have their new baby. We think we can expand into other products. “So we think we really can extend it on a national basis. “Look what's happened with Lululemon from exercising and where that brand has gone and there's a tremendous correlation here. The plan is to extend BluePrint into new areas, he said: “T here are a lot more opportunities with that product just not only with juice and meal replacement but going into bars and a lot of other products. We think we can expand into other products "If you come back and look at be it Walla juices or Naked juices that goes through a pasteurization or Tropicana juices, I mean again, it's not dissimilar to what canned soup is." One of the juices contains 6lbs of organic vegetables, it's like a meal. He added: "I think they really got it right.The Blueprint product is a phenomenal product. I come back and look at pasteurized juice today and it's almost like canned soup and where that's going." “It's not pasteurized, so you're getting all the nutrients. Speaking on a conference call with analysts last week after entering into a letter of intent to acquire the raw juices firm - which was launched in 2007 by Zoë Sakoutis and Erica Huss - Hain Celestial CEO Irwin Simon said: Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients. Carbohydrates and fibers (sugar, starches). Plant-based, alt proteins, precision fermentation.
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